HKS Commencement

2020 & 2021
Branding system and presentation design for the Harvard Kennedy School’s virtual graduations held remotely during the pandemic.



This campaign was created for the HKS virtual graduation celebration. The primary mark, which includes variants for each degree programs, was built out into an array of different assets, including a typographic system and motion graphics for a series of private and public-facing web events, the schools’ homepage, and social media platforms.

This event branding design has been carried over into the subsequent 2022 and 2023 commencement celebration materials as well.







Contact / Social

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drawings


About

Rachel has over fifteen years of experience working at the intersection of information design, branding, and motion graphics. She has most recently worked as a designer for the Harvard Kennedy School, and Fathom, a data visualization studio.

Rachel holds a MFA from RISD in graphic design, and has taught classes and served as a visiting lecturer / guest critic at design programs around New England.

She is available for projects and collaborations, and would be glad to hear from you.
Clients

The New York Times, The Washington Post, The Boston Globe, Harvard Kennedy School, the Yale School of Drama, Amazon, General Electric, iHeartRadio, Pretty Good Friends, The Village Voice, Chicago Magazine, St. Louis Magazine, and the Girl Scouts of the USA.