HKS Commencement

2020 & 2021
Branding system and presentation design for the Harvard Kennedy School’s virtual graduations held remotely during the pandemic.



This campaign was created for the HKS virtual graduation celebration. The primary mark, which includes variants for each degree programs, was built out into an array of different assets, including a typographic system and motion graphics for a series of private and public-facing web events, the schools’ homepage, and social media platforms.

This event branding design has been carried over into the subsequent 2022 and 2023 commencement celebration materials as well.







Contact / Social

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drawings


About

Rachel currently works at the Harvard Kennedy School, and worked previously as a designer at Fathom. She loves making things, particularly at the intersection of motion graphics, branding, and information design.  

Rachel holds a MFA from RISD in graphic design, and has taught classes and served as a visiting lecturer / guest critic at design programs around New England.
Clients

The New York Times, The Washington Post, The Boston Globe, Amazon, General Electric, the Yale School of Drama, iHeartRadio, The Village Voice, Chicago Magazine, St. Louis Magazine, and the Girl Scouts.